CASE STUDIES
A picture is worth a thousand words. Fred R. Barnard
Marketing and Production
SOS Sports created the marketing materials for Fuel Up to Play 60, a nationwide school-based program tackling childhood obesity through a partnership with the National Football League and the National Dairy Council. Managing the Mid-Atlantic Region, SOS sports developed and fulfilled the marketing strategy for deepening school engagement with the Baltimore Ravens, Philadelphia Eagles, Pittsburgh Steelers, Washington Redskins and an NFL player in each market.
SOS Sports created and coordinated events for Fuel Up to Play 60 to deepen school engagement, develop partnerships, and reward participants. SOS Sports delivered fun, student-motivated programs using NFL team assets.
Event Production
As the title corporate sponsor of a GOLF invitational event in Philadelphia with PGA Professional Jim Furyk, Exelon through the support of SOS Sports created high-level events for their customers. In addition to golf, the signature event Hold ‘em Poker Tournament was filled with local celebrities playing their hand.
Corporate Event
To help Fuel Up to Play 60 launch their youth challenges, SOS Sports developed a leadership Youth Summit with the Philadelphia Food Trust and coordinated school events in the Mid-Atlantic Region with their four NFL teams.
Promotion Launch
With the National Pork Board as sponsors of the Men’s Doubles World Tennis Champions, the Bryan Brothers, SOS Sports created a retail promotion for consumers to have a chance to win a trip to the US Open. Promotion included complimentary partners, consumer sweepstakes, FSI, circular advertising, media and a grand prize trip to the US Open in New York.
Retail Promotion
Sponsors of the Men’s Doubles World Tennis Champions, the Bryan Brothers
Sponsors of the Men’s Doubles World Tennis Champions, the Bryan Brothers
Sponsors of the Men’s Doubles World Tennis Champions, the Bryan Brothers
Sponsors of the Men’s Doubles World Tennis Champions, the Bryan Brothers
Brand Promotion
To help support New Jersey Education Association’s branding campaign, “Pride in New Jersey Public Schools, SOS Sports developed a local promotion to support public education. New Jersey Public School Hero was a promotion designed to encourage students to identify and write an essay on their school hero. Three winning students each received tickets to an Eagles game with a surprise delivery to their school by an Eagles player and were honored at a recognition night during American Education Week.
Pride in New Jersey Public Schools
Pride in New Jersey Public Schools
Event Development
The GENYOUth 2015 Pennsylvania Youth-Empowerment Town Hall
SOS Sports developed, in cooperation with the GENYOUth Foundation and Mid-Atlantic Dairy Association, a Town Hall to convene and engage thought leaders in business, government, health and education to foster productive dialogue, spread the youth empowerment message, advance the mission of Fuel Up to Play 60 with a special focus on school breakfast, and the urgent need to raise participation numbers in Pennsylvania. SOS Sports assembled a core organizing team that provided input on the Town Hall outcomes, format, venue, agenda, panelists, and invited guests. The Town Hall, with 130 attendees, was an informative, productive, action-oriented day that engaged and inspired new public-private partnerships in an effort in accomplishing our goals.
SOS Sports developed a corporate partnership with the Independence Blue Cross Foundation to empower children at participating Healthy Futures schools to become leaders for Fuel Up to Play 60. As part of the initiative, a Leadership Workshop was held for 6 schools, 30 students and 6 adults at the IBC Headquarters in Philadelphia, PA to introduce the program and teach them how to lead sustainable healthy changes in their school environment.
Corporate Partnership
and Fundraising
